Exchange

Exchange is not made by the film company, it is the consequences of the film, for example if we looked on  youtube people would have made their own trailers for Slumdog or even  taken pictures of the actors in the film and then put their own music over the top, maybe even take parts of the film and copy it. 

This is an example of Exchange, 

Exhibition

On November 12th, 2008 Slumdog was released but only limited, this was around the time of the oscars this is a good time to release a film as depending on how it does at the awards helps the film with cinema ratings as people think it must be a good film if its up for so many awards. it was then again released, December 26, 2008 this time world wide. This was because it was considered for a lot of awards which it later won. Slumdog started as an independent film with a low budget, but it then crossed over to a mainstream film, this was still with its low budget. The target audience for the film was from the age 15 and above, we know this as it was given a certificate of 15.