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Exchange

Exchange is not made by the film company, it is the consequences of the film, for example if we looked on  youtube people would have made their own trailers for Slumdog or even  taken pictures of the actors in the film and then put their own music over the top, maybe even take parts of the film and copy it. 

This is an example of Exchange, 

Exhibition

On November 12th, 2008 Slumdog was released but only limited, this was around the time of the oscars this is a good time to release a film as depending on how it does at the awards helps the film with cinema ratings as people think it must be a good film if its up for so many awards. it was then again released, December 26, 2008 this time world wide. This was because it was considered for a lot of awards which it later won. Slumdog started as an independent film with a low budget, but it then crossed over to a mainstream film, this was still with its low budget. The target audience for the film was from the age 15 and above, we know this as it was given a certificate of 15. 

What is the film's unique selling point?

Slumdog Millionaire uses fresh new actors and actresses which people have never seen in films before. This sets it aside from other films as they are not the same old 'A list' stars which we are used to seeing. Also the films uses real life to relate to the audiences for example when we see part of the film set in the slums of millionaire, this is different to other films as we are not seeing the big houses, which we all dream about living in. They also use Danny Boyle as a selling point as he is a successful director who has had hit films before. This will make fans of Danny Boyle want to go and see the films he directs. 

Slumdog Millionire trailer

Consumption

How was the film consumed in the UK?

 The film was very well received in the UK and won lots of awards. In the opening weekend Slumdog Millionaire made £1,827,457, it was screened in over 300 cinemas. On Amazon Slumdog Millionaire is 40th on the best sellers list. The average customer review is 3 and a half stars, which is not too bad.  

   On Amazon people have reviewed the film and it has been very well praised; one man says 'Slumdog Millionaire deserves a place among the masterpieces of world cinema'  he aslso rates it 5 stars. Another woman also admits how at first she did not want to see the film as she thought it would be a 'drippy foreign film' she says it is far from what she thought and the film had even moved her to tears. On Amazon all i could see was positive comments. Which shows what a an amazing film it was. 

Budget

The film was projected to cost US$15 million, so Celador the british production company, sought a U.S. distributor to share costs. Fox Searchlight Pictures made an initial offer that was reportedly in the $2 million range, but Warner Independent Pictures made a $5 million offer to win rights to the picture.