'Avatar' compared to 'Slumdog millionaire'

Film 4's "Slumdog Millionaire" only cost $15 million dollars - it did better business than the more expensive film by Working Title. News Corporation's 20th Century Fox is in another league! Its "Avatar" cost around $250 million to make and another $170 million in distribution and promotional costs! Much of the production costs went in developing new technology (special digital cameras) and special effects. 20th Century Fox was only able to raise this cash because it was part of  a group of companies worth many Billions. (News Corp). Media Convergence worked in its favour as News Corp own just about any type of media company you may imagine. The synergies available in a company like this enable massive promotion of the film across a range of media.